People want to do something. When discussing social issues, what I’m struck with is the desire people have to contribute and make an impact on their community and beyond. They want to give, help, advocate for change…but they oftentimes don’t know how. The methods for advocacy are as voluminous as there are problems, and such overwhelm can lead to paralysis. However making a difference does not require charging up Capitol Hill. Rather, being an advocate can start with being a conscious consumer. In other words, one can effect change by simply making routine purchases of goods and services more thoughtfully, so that one’s ideals are reflected in those choices.